Samsung is significantly expanding its cloud gaming offerings, bringing its mobile cloud gaming platform to Europe and enhancing its Smart TV Gaming Hub with new social gaming partners. This move aims to make gaming more accessible and interactive for a wider audience across the continent and within living rooms.
Key Takeaways
- Samsung’s mobile cloud gaming platform is now available in the UK and Germany, with plans for wider European rollout.
- The Samsung Gaming Hub on Smart TVs is introducing new social and voice-controlled games through partnerships with Volley, PHȲND, and GameLoop.
- These expansions focus on "instant play" experiences, reducing the need for downloads or consoles.
European Expansion of Mobile Cloud Gaming
Samsung has officially launched its mobile cloud gaming platform in Europe, beginning with the United Kingdom and Germany. This beta rollout allows Galaxy device users to access a growing library of premium mobile games without requiring any downloads or installations. Samsung aims to make it easier for players to discover and jump into games, positioning its platform as a key distribution channel for partners.
Enhancements to Samsung Gaming Hub
On the Smart TV front, Samsung is bolstering its Gaming Hub by integrating new social gaming experiences. Partnerships with Volley, PHȲND, and GameLoop will introduce a variety of interactive games. Volley will bring voice-controlled titles like Jeopardy! and Wheel of Fortune, while PHȲND offers free cloud gaming with no subscriptions. GameLoop will provide access to a wide range of free cloud games hosted by live presenters. These additions emphasize casual, pick-up-and-play games designed for shared enjoyment.
A Platform for All Gamers
Samsung’s strategy involves catering to diverse gaming preferences. Beyond the new social games, the Gaming Hub continues to support major cloud gaming services such as Xbox, Amazon Luna, and NVIDIA GeForce NOW, offering access to blockbuster titles. The company is also redesigning its Mobile Gaming Hub experience to offer deeper personalization, smarter tools, and enhanced community features later this year. Furthermore, Samsung has updated its Galaxy Store revenue share model to an 80/20 split, aiming to better support developers and publishers.
