Samsung is significantly enhancing its Gaming Hub, transforming smart TVs into a comprehensive gaming and social entertainment platform. The company is introducing new partnerships with Volley, PHȲND, and GameLoop, aiming to make Samsung Smart TVs the go-to destination for interactive, social, and cloud-based gaming experiences without the need for consoles or downloads.
Key Takeaways
- Samsung is expanding its Gaming Hub with new social gaming partners and cloud gaming services.
- New partners include Volley (voice AI games), PHȲND (free cloud gaming), and GameLoop (live host game discovery).
- The platform aims to offer easy, pick-up-and-play games for social gatherings on smart TVs.
- Samsung is also expanding its mobile cloud gaming platform to Europe, starting with the UK and Germany.
- A redesigned Mobile Gaming Hub experience is planned for later this year, focusing on personalization and community.
Revolutionizing TV Gaming
Samsung is positioning its Smart TVs as the central hub for entertainment, seamlessly integrating watching, playing, and connecting. The new partnerships are set to introduce a variety of social games, including voice-controlled trivia, puzzle games, and party classics, all controllable with existing devices like smartphones and TV remotes. This move builds on Samsung’s previous introduction of GameBreaks, bite-sized games designed for instant play.
New Partners and Offerings
Volley brings its expertise in voice AI games, including popular titles like Jeopardy! and Wheel of Fortune, along with original hits. PHȲND offers a free cloud gaming service with instant access to a wide range of games, playable with various controllers and without subscriptions. GameLoop will allow users to discover and play free games with live hosts, featuring cloud games, arcade classics, and party games.
Expanding Cloud Gaming Reach
Beyond the TV Gaming Hub, Samsung is also extending its mobile cloud gaming platform to Europe, beginning with the UK and Germany. This expansion allows Galaxy device users in these regions to access a growing catalog of premium mobile titles without downloads. Samsung is also working with partners like Moloco and SpinX Games to leverage AI-powered advertising and cloud distribution for enhanced user acquisition and campaign performance. A redesigned Mobile Gaming Hub experience is slated for release later this year, promising deeper personalization, smarter tools, and new community features for Galaxy device users.
