Garrett Blackwelder, the former Founder and CEO of Grover Gaming, has officially launched Valicy Gaming, a new brand poised to make a significant impact in the land-based gaming sector across North America. The rebranding signifies a strategic evolution, building upon the foundation of Grover Gaming, which was recently acquired by Light & Wonder for $1.05 billion.
Key Takeaways
- Valicy Gaming is the new venture from the former Founder and CEO of Grover Gaming.
- The company aims to become a major manufacturer in North American land-based gaming.
- A majority of Grover Gaming’s employees have transitioned to Valicy.
- Valicy will debut its new identity and game offerings at the Global Gaming Expo (G2E) in Las Vegas.
A New Chapter in Gaming
Valicy Gaming, named by combining the names of Blackwelder’s daughters, was unveiled at a recent company launch party in Greenville, North Carolina. This new entity inherits a significant portion of Grover Gaming’s talent, with a veteran team dedicated to enhancing game development and hardware design. The company’s core values, encapsulated in its CARE triangle (People, Company, and Work), remain central to its operational philosophy, emphasizing a continued commitment to best-in-class customer service and technical support.
Strategic Focus and Market Expansion
Despite the change in branding, Valicy Gaming continues under the same experienced executive leadership. The company’s strategic direction is focused on becoming a leading manufacturer within the North American land-based gaming market. This expansion builds on the success of Grover Gaming, whose charitable gaming assets were acquired by Light & Wonder in May 2025 for $850 million in cash, with a potential earn-out of up to $200 million.
Public Debut at G2E
Valicy Gaming is set to make its public debut at the Global Gaming Expo (G2E) in Las Vegas, taking place from October 6-9 at the Venetian Expo. Attendees visiting Booth #1623 will have the opportunity to experience Valicy’s new brand identity and explore its latest game offerings. This event marks a crucial step for Valicy as it aims to forge new relationships and showcase its commitment to excellence and innovation within the industry.
"This is an exciting time for our teams," stated Garrett Blackwelder, Founder and CEO of Valicy. "We have the opportunity to do big things in new markets, which gives us energy and enthusiasm. As we grow Valicy, we will focus on relationships, excellence, and innovation."
