The highly anticipated Asus ROG Xbox Ally X handheld gaming PC has officially launched and promptly sold out, indicating strong consumer interest despite a backdrop of mixed reactions to Microsoft’s shifting gaming strategy. The device, a powerful Windows-based handheld, aims to blend the Xbox ecosystem with PC gaming flexibility, but faces scrutiny over its pricing and Microsoft’s recent controversial changes to Xbox Game Pass.
Key Takeaways
- The Asus ROG Xbox Ally X has sold out quickly following its release.
- The device is praised for its power and flexibility but criticized for its high price point.
- Microsoft’s recent changes to Xbox Game Pass and broader Xbox branding strategy have drawn controversy.
- The handheld offers a unique Windows PC experience in a portable form factor, capable of running multiple game launchers.
A Powerful, Yet Pricey, Handheld Contender
The ROG Xbox Ally X, retailing at $999, is positioned as a premium handheld gaming PC. Reviewers acknowledge its impressive performance, capable of running demanding titles like Cyberpunk 2077 and Silent Hill f with greater ease than some competitors. The device features a 7-inch, 1080p display and ergonomic grips, though some users found its thicker build and controller grips less comfortable for extended sessions.
Navigating Microsoft’s Shifting Gaming Landscape
The launch of the Ally X occurs during a turbulent period for the Xbox brand. Lagging console sales and a significant price hike for the premium tier of Xbox Game Pass have led to user backlash. Microsoft’s "This is an Xbox" campaign, which promotes gaming across various devices via Game Pass, has been met with skepticism by some, who view the Ally X as a compromise rather than a definitive breakthrough in handheld gaming.
User Experience and Software Integration
While the ROG Xbox Ally X boots into a user-friendly "Full Screen Experience" that consolidates games from various launchers like Steam, Epic Games Store, and Battle.net, the setup process can be less than seamless. Initial login issues and occasional Wi-Fi connectivity problems were reported. The device also integrates features like Gaming Copilot (Beta), an AI companion designed to offer in-game advice, which shows potential but is still in its early stages.
The Future of Handheld Gaming
Despite the mixed reception regarding Microsoft’s strategy and the device’s premium price, the rapid sell-out suggests a strong demand for powerful, versatile handheld gaming PCs. The ROG Xbox Ally X represents a significant step in this market, offering a compelling, albeit expensive, option for gamers seeking flexibility across their PC and Xbox libraries.
Sources
- a powerful handheld PC tied to a battered brand : NPR, NPR.
- ROG Xbox Ally and ROG Xbox Ally X Now Available Worldwide, Xbox Wire.
- ROG Xbox Ally X review – like nothing handheld gaming has seen before, for better or worse | Games, The Guardian.
- How to Sign in to Your Gaming Accounts on the Asus ROG Xbox Ally X, IGN.
- After trying out Gaming Copilot on the ROG Xbox Ally, I’m not sold yet — but I see the potential, Tom’s Guide.
