The Game Awards 2025 Announces Landmark Partnership with Prime Video

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    The Game Awards 2025 is set to reach a massive global audience as it partners with Amazon’s Prime Video for the first time. This collaboration marks a significant expansion for the annual celebration of video games, which will continue its traditional broadcasts on platforms like YouTube and Twitch. The event promises world premieres, major game announcements, and special appearances.

    Key Takeaways

    • The Game Awards will stream live on Prime Video in addition to YouTube and Twitch.
    • The show will broadcast live from Los Angeles on December 11th.
    • Prime Video viewers can expect exclusive deals on games and hardware.
    • Twitch will offer 2K streaming and Twitch Drops for viewers.

    A New Era of Streaming

    For the first time in its history, The Game Awards will be accessible via a subscription streaming service, with Amazon’s Prime Video joining the lineup. This move aims to broaden the reach of the prestigious awards ceremony, which has consistently grown its viewership across free platforms since its inception in 2014. Last year’s event garnered over 154 million livestreams globally.

    What to Expect at The Game Awards 2025

    The event is scheduled to take place on December 11th at the Peacock Theater in Los Angeles. Viewers can anticipate a dynamic show featuring world premieres of new games, significant announcements, and musical performances. Awards will be presented to honor the best games and creators of the year. Notably, stars from Amazon’s "Fallout" TV series are slated to make appearances.

    Enhanced Viewing Experience on Twitch

    Twitch will provide a high-definition viewing experience, streaming the entire show worldwide in 2K (1440p) for the first time. This upgrade will also allow content creators to re-broadcast the event to their communities. Furthermore, Twitch viewers will be eligible for Twitch Drops, offering exclusive in-game content and a special TGA chat badge for those who watch for 30 minutes or more.

    Amazon’s Expanded Role

    Beyond streaming, Amazon is launching a dedicated shop for The Game Awards merchandise. During the live broadcast, "Prime-exclusive, limited-time deals" on nominated games, new releases, and hardware will be revealed in real time, adding an extra layer of excitement for viewers.

    Maintaining Show Integrity

    Geoff Keighley, creator and CEO of The Game Awards, emphasized that this partnership is additive and does not alter the core nature of the show. "It doesn’t change our show at all. We’re still making the same show," Keighley stated. He clarified that Amazon is primarily a distribution partner, allowing the team to continue producing the event as they always have, without compromising their creative vision.

    Sources