Activision Under Fire: Black Ops 7 Accused of Using Generative AI Art for Calling Cards

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Call of Duty: Black Ops 7 is facing accusations of utilizing generative AI for in-game assets, specifically calling cards. Players and critics have pointed to several calling card designs, particularly those with a Studio Ghibli-esque art style, as evidence of AI art generation. This controversy follows Activision’s acknowledgment of using AI tools in game development.

Key Takeaways

Accusations of generative AI art use in Black Ops 7 calling cards have surfaced on social media.
The art style in question closely resembles easily generated AI art, particularly Studio Ghibli-inspired visuals.
Activision has confirmed the use of "AI tools" in their development process but emphasizes human leadership.
The game’s Steam page includes a disclosure about the use of generative AI for "some in-game assets."

The Controversy Unfolds

Following the release of Call of Duty: Black Ops 7, players began noticing calling card art that bore a striking resemblance to AI-generated images. The specific focus has been on cards with a distinct Studio Ghibli animation style, a popular aesthetic for AI art generators. Social media platforms like X, Bluesky, and Reddit have been flooded with examples and discussions, with many users expressing disappointment and questioning the artistic direction.

Activision’s Response

In response to the growing claims, Activision issued a statement acknowledging the use of AI tools. A spokesperson stated, "Like so many around the world, we use a variety of digital tools, including AI tools, to empower and support our teams to create the best gaming experiences possible for our players. Our creative process continues to be led by the talented individuals in our studios."

This statement, initially provided to Xbox Era and later confirmed to Insider Gaming, confirms the integration of AI into their development pipeline. However, it stops short of specifying which assets were created using AI or addressing the specific calling cards in question. The game’s Steam store page also features a general disclosure: "Our team uses generative AI tools to help develop some in game assets."

Player Reactions and Concerns

The use of AI-generated art, especially in a prominent stylistic manner like the Ghibli-inspired calling cards, has sparked debate among the gaming community. Some players feel that this approach shows indifference to potential backlash, contrasting with previous instances where AI use was more subtle. Questions have been raised about the artistic integrity and the potential impact on human artists within the industry. The stylistic choice itself has also been questioned, with some finding the Ghibli aesthetic incongruous with the Call of Duty universe.

Broader Context of AI in Gaming

This incident is not the first time Activision has faced scrutiny over AI in its games. Similar allegations arose with Black Ops 6 and Modern Warfare 3. The broader gaming industry is increasingly exploring the use of AI tools for various aspects of game development, from asset creation to narrative design. While companies like Activision emphasize AI as a tool to support their creative teams, the ethical implications and player reception remain a significant point of discussion.