Aristocrat Gaming has launched KnowYourMax.com, a new website dedicated to its "Know Your Max" positive play initiative. This expansion aims to provide players with enhanced resources and tools to promote responsible and informed gaming experiences. The initiative, which began in 2023, has already seen significant engagement, underscoring Aristocrat’s commitment to player well-being.
Key Takeaways
- Aristocrat Gaming has launched KnowYourMax.com to support its "Know Your Max" positive play campaign.
- The website offers resources such as timer tools, guidance on setting personal limits, and myth-busting trivia.
- It also features exclusive video content from the "Beyond the Reels" series, explaining game features and terminology.
- The "Know Your Max" campaign, launched in 2023, has garnered substantial attention, with its initial video exceeding 4 million views and total engagement reaching 126 million impressions.
- The website’s launch coincides with the American Gaming Association’s Responsible Gaming Education Month (RGEM) in September, aligning with the theme "Play Smart from the Start."
Aristocrat Gaming’s Commitment to Positive Play
Aristocrat Gaming, the land-based operations and equipment sales division of Aristocrat Leisure Ltd., has introduced KnowYourMax.com as a central hub for its positive play resources. This dedicated website aims to empower players by offering a variety of tools designed to foster smarter and more informed gaming habits. The site provides practical features like timer tools and advice on setting personal limits, alongside engaging content such as myth-busting trivia.
"Know Your Max" Campaign Success
The "Know Your Max" campaign, which debuted in 2023, has been instrumental in promoting responsible gaming. The initiative’s core message, "set a limit with your time and budget," has evolved into memorable "Maxisms," like "when you bet, rest and reset," which encourage players to maintain control and stay intentional during their gaming sessions. The campaign’s introductory video has achieved over 4 million views, with total engagement reaching an impressive 126 million impressions, demonstrating its wide reach and impact.
Alignment with Responsible Gaming Education Month
The launch of KnowYourMax.com is strategically timed to coincide with the American Gaming Association’s Responsible Gaming Education Month (RGEM) in September. This annual event promotes gaming literacy and consumer education, with this year’s theme, "Play Smart from the Start," directly mirroring the "Know Your Max" initiative’s objective of ensuring gaming is most enjoyable when approached with the right mindset. Aristocrat Gaming views responsible gameplay as a fundamental aspect of its corporate values, "Good Business, Good Citizen" and "All About the Player," and is committed to being an industry leader in empowering safer play (ESP).
