As the NFL season kicks off, DraftKings is highlighting September as Responsible Gaming Education Month with a new initiative aimed at promoting player protection. The company is launching a weekly sweepstakes to reward users who engage with its Responsible Gaming (RG) Center, encouraging the use of tools designed to help players manage their betting activity.
Key Takeaways
- DraftKings is promoting Responsible Gaming Education Month throughout September.
- A weekly sweepstakes rewards users for engaging with RG tools like My Budget Builder and My Stat Sheet.
- Prizes include NFL game tickets, with a grand prize trip to Super Bowl LX.
- The initiative emphasizes DraftKings’ commitment to responsible play and player safety.
Promoting Healthy Betting Habits
DraftKings is making a concerted effort to foster healthy betting habits as fan engagement in sports wagering continues to surge. The sweepstakes, which runs for the first four weeks of the NFL season, automatically enters players who utilize tools such as My Budget Builder and My Stat Sheet. These resources are designed to empower users by helping them set spending limits, monitor their betting history, and gain personalized insights to maintain control over their play.
A Foundation of Responsibility
Lori Kalani, Chief Responsible Gaming Officer at DraftKings, emphasized the company’s dedication to responsible gaming, stating, "Responsible gaming isn’t just a feature, it’s a foundation." She added, "We want our customers to enjoy the excitement of the season while staying in control of their play. Our platform offers personalized insights, budget management tools, and reminders to help make that possible."
Last season, the American Gaming Association reported that American adults wagered an estimated $35 billion with legal sportsbooks, a figure anticipated to increase this year. DraftKings aims to set a standard for the industry by demonstrating that sports betting can be both thrilling and responsible, providing customers with the necessary tools to "play smart and stay safe."
