The Esports World Cup 2025 in Saudi Arabia is set to be a landmark event, not only showcasing elite gaming performance but also championing inclusivity within the esports community. With Lenovo as the official PC and Gaming Hardware partner, the tournament highlights Saudi Arabia’s commitment to diversifying its economy and fostering a vibrant digital entertainment sector, aligning with its Vision 2030 goals.
Lenovo’s Role in Powering the Esports World Cup
Lenovo, as the official PC and Gaming Hardware partner, is bringing its cutting-edge Legion gaming innovations directly to fans at the Esports World Cup 2025. Their presence at Riyadh’s Content Creator Park, adjacent to the main stage, underscores their dedication to high-performance gaming and an inclusive gaming culture. Visitors can experience the latest Legion devices, including the powerful Legion 9i and other notebooks, desktops, visuals, and accessories, showcasing ultimate performance, cooling, and design. Gamers will also have opportunities to compete in on-booth tournaments for prizes.
Key Takeaways
- Lenovo is the official PC and Gaming Hardware partner for the Esports World Cup 2025.
- The event will feature Lenovo’s latest Legion gaming innovations and interactive fan experiences.
- Saudi Arabia’s investment in esports is a core part of Vision 2030, aiming to diversify the economy and expand the digital entertainment sector.
- The partnership between Lenovo and Alat will establish a manufacturing hub in Saudi Arabia, producing "Saudi Made" laptops and desktops.
- The Esports World Cup 2025 emphasizes inclusive gaming, particularly through initiatives like #HerLegion Clan.
Saudi Arabia’s Vision 2030 and Esports Growth
Saudi Arabia’s significant investment in esports is a cornerstone of its Vision 2030, a strategic framework aimed at diversifying the economy and expanding the digital entertainment sector. Through initiatives like the Esports World Cup Foundation (EWCF), the Kingdom projects the creation of over 39,000 gaming-related jobs and a contribution exceeding US$13 billion to the national GDP by 2030.
Lenovo’s strategic partnership with Alat, a Public Investment Fund (PIF) company, further solidifies this commitment. This collaboration involves establishing a new manufacturing hub in Saudi Arabia to produce millions of "Saudi Made" laptops, desktops (including gaming devices), and servers annually. This localization of manufacturing and expansion of innovation capabilities will accelerate the development of a robust gaming and technology ecosystem, creating high-skilled jobs and nurturing local esports talent.
Championing Inclusivity: The #HerLegion Clan
At the heart of Lenovo’s booth programming is the #HerLegion Clan: Inclusion Night, a dedicated event celebrating female gamers and fostering a more inclusive gaming environment. This initiative, executed in collaboration with Valar Club, aligns with Lenovo’s regional #HerLegion Clan inclusivity campaign, empowering women in gaming through community-driven initiatives and on-ground visibility.
Aligned with Vision 2030’s focus on empowering women, Saudi Arabia is actively increasing female participation in the gaming industry, with women now accounting for 48% of gamers in the Kingdom. National strategies supporting this growth include targeted funding for women-led game development, university programs focused on digital skills, and training initiatives in game design and esports management. These efforts aim to provide safe, structured, and empowering spaces for female gamers to compete, connect, and contribute to the industry’s leadership.
