Hard Rock Bet has officially launched its online sportsbook and iGaming platform in Michigan, marking a significant expansion for the brand in the United States. This move brings a new level of digital entertainment to the state, partnering with the Hannahville Indian Community and its Island Resort & Casino.
Key Takeaways
- Hard Rock Bet’s online sportsbook and casino are now live in Michigan.
- The launch is a partnership with the Hannahville Indian Community.
- This is Hard Rock’s 10th sports betting market and second online casino in the U.S.
- The platform offers a wide range of slots, live dealer games, and sports wagering options.
- Promotional offers are available for new casino and sportsbook players.
A New Era for Michigan Online Gaming
Hard Rock Bet’s entry into the Michigan market was approved by the Michigan Gaming Control Board (MGCB) after meeting all licensing requirements. This launch replaces the previous operator, evoke (formerly 888 Holdings), which exited the market earlier this year. The rollout signifies Hard Rock’s growing presence in the digital gaming landscape, aiming to bring its renowned entertainment experience to a wider audience.
Marlon Goldstein, executive managing director-CEO of Hard Rock Digital, expressed enthusiasm for the expansion, stating, "This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States." He highlighted the platform’s user-friendly interface and the integration of the "legendary Hard Rock experience."
Comprehensive Gaming and Betting Options
The Hard Rock Bet platform in Michigan features a robust online casino with thousands of slot titles, an in-house progressive jackpot engine, and live dealer games. Exclusive Hard Rock-branded experiences are also available. Complementing the casino is the Hard Rock Bet Sportsbook, offering parlay-able wagering on all major sports, alongside daily promotions.
Enhancing Tourism and Entertainment
The launch is expected to add a new dimension to Michigan’s tourism and entertainment offerings. For visitors exploring the state’s natural beauty, vibrant cities, or cultural attractions, Hard Rock Bet provides an accessible digital gaming experience. The platform aims to make Michigan an even more attractive destination by combining physical travel with exciting online entertainment.
Promotional Offers and Loyalty Program
To celebrate the launch, Hard Rock Bet is offering attractive promotions for new users. Casino players can benefit from Welcome Offers including up to $1,000 back in Casino Bonus and 200 Bonus Spins. Sportsbook players can take advantage of a bet $5, get $150 in Bonus Bets offer if their first bet wins. Furthermore, the platform integrates with Unity by Hard Rock, the brand’s global loyalty program, rewarding players for online activity and offering benefits at Hard Rock locations worldwide.
Commitment to Responsible Gaming
Henry Williams, MGCB Executive Director, emphasized the board’s focus on integrity, transparency, and consumer protection. He stated, "We look forward to seeing the Hannahville Indian Community and Hard Rock provide a safe, responsible, and enjoyable wagering experience for players across the state." Michigan’s online gaming and sports betting market has shown significant growth, with revenue increasing substantially in recent months, indicating a strong demand for such platforms.
