Lenovo is set to make a significant impact at the Esports World Cup 2025 in Saudi Arabia, showcasing its commitment to high-performance gaming and fostering an inclusive gaming environment. As the official PC & Gaming Hardware partner, Lenovo will feature its latest Legion innovations, emphasizing both elite performance and community engagement, particularly through initiatives supporting female gamers.
Lenovo’s Presence at EWC 2025
Lenovo will establish a premier booth experience at Riyadh’s Content Creator Park, adjacent to the main stage of the Esports World Cup 2025. This on-ground presence highlights Lenovo’s dedication to the gaming community, offering fans direct interaction with cutting-edge Legion devices. Visitors can expect:
- Hands-on access to the latest Legion devices, including the powerful Legion 9i and various Legion notebooks.
- Showcases of Lenovo’s full gaming ecosystem: notebooks, desktops, visuals, and accessories.
- Opportunities for gamers to test devices in tournaments and win prizes by topping leaderboards.
Strategic Investment and Vision 2030 Alignment
Lenovo’s participation at EWC 2025 is deeply intertwined with Saudi Arabia’s Vision 2030, which aims to diversify the economy and expand the digital entertainment sector. A key aspect of this alignment is Lenovo’s strategic partnership and investment with Alat, a Public Investment Fund (PIF) company. This collaboration includes:
- Building a new manufacturing hub in Saudi Arabia.
- Producing millions of "Saudi Made" laptops, desktops (including gaming devices), and servers annually.
- Localizing manufacturing and expanding innovation capabilities within the Kingdom.
- Creating high-skilled jobs and nurturing local esports talent.
This partnership, finalized in January 2025, is projected to contribute significantly to the Kingdom’s digital transformation goals, with the gaming sector alone aiming to generate over 39,000 jobs and contribute more than US$13 billion to national GDP by 2030.
Championing Inclusivity: The #HerLegion Clan
At the core of Lenovo’s booth programming is a strong emphasis on inclusivity, particularly for female gamers. The #HerLegion Clan: Inclusion Night, executed in collaboration with Valar Club, is a dedicated event designed to celebrate and empower women in gaming. This initiative aligns with Lenovo’s regional #HerLegion Clan campaign, which promotes community-driven initiatives and visibility for women in esports.
Saudi Arabia’s Vision 2030 also prioritizes empowering women, and the Kingdom has seen a significant increase in female participation in the gaming industry, with women now accounting for 48% of gamers. National strategies supporting this growth include:
- Targeted funding for women-led game development.
- University programs focused on digital skills.
- Training initiatives in game design and esports management.
Giovanni Di Filippo, Vice President & General Manager, Saudi Arabia, emphasized the importance of fostering an inclusive gaming ecosystem, stating that initiatives like #HerLegion Clan provide safe, structured, and empowering spaces for female gamers to compete, connect, and create, laying the groundwork for long-term industry leadership.
Key Takeaways
- Lenovo is the official PC & Gaming Hardware partner for the Esports World Cup 2025.
- The partnership highlights Lenovo’s commitment to high-performance gaming and an inclusive gaming culture.
- Lenovo’s strategic investment with Alat supports Saudi Arabia’s Vision 2030 goals for economic diversification and digital transformation.
- The #HerLegion Clan initiative actively promotes female participation and empowerment within the gaming community.
- Saudi Arabia is rapidly emerging as a global leader in esports and digital entertainment, with significant growth in its gaming sector and female gamer population.
