Samsung is significantly enhancing its gaming offerings with the expansion of its Gaming Hub and cloud gaming services. The company is introducing new social gaming partners and bringing its mobile cloud gaming platform to Europe, aiming to make gaming more accessible and interactive across its Smart TVs and Galaxy devices. This move signals Samsung’s commitment to becoming a central hub for diverse gaming experiences, from casual social games to high-end cloud streaming.
Key Takeaways
- Samsung is expanding its Gaming Hub with new social gaming partners like Volley, PHȲND, and GameLoop.
- The mobile cloud gaming platform is launching in Europe, starting with the UK and Germany.
- New social games will feature voice control, party classics, and instant play options.
- Samsung’s platform aims to reduce barriers to entry for gaming, requiring no downloads or consoles.
- The company is also redesigning its Mobile Gaming Hub for a more connected and intuitive experience.
Expanding Social Gaming on Smart TVs
Samsung is bolstering its Gaming Hub on Smart TVs by welcoming new partners Volley, PHȲND, and GameLoop. This expansion focuses on social and interactive gaming experiences, making Samsung Smart TVs a central platform for playing together. Volley will bring voice-controlled games like Jeopardy! and Wheel of Fortune, while PHȲND offers free cloud gaming with no subscriptions. GameLoop will provide access to a variety of free cloud games, arcade classics, and party games, often featuring live hosts.
These additions aim to capitalize on the growing demand for easy-to-pick-up games that can be enjoyed with friends and family. Samsung is positioning its Smart TVs as an all-in-one entertainment solution, where users can seamlessly watch, play, and connect without the need for external consoles or game downloads.
European Expansion of Mobile Cloud Gaming
Samsung is also extending its mobile cloud gaming platform to European markets, beginning with the United Kingdom and Germany. This rollout allows Galaxy device users to access a curated catalog of premium mobile titles instantly, without the need for downloads or installations. The company plans to redesign its Mobile Gaming Hub later this year, promising a more personalized, intuitive, and social gaming experience for mobile users.
This expansion is supported by strategic partnerships, including one with Moloco, an AI performance advertising company, to enhance user acquisition and engagement. SpinX Games has already seen significant success with campaigns on the platform, highlighting the value of cloud distribution and instant access in driving user value and campaign performance.
A Unified Gaming Ecosystem
Samsung’s strategy involves creating a unified gaming ecosystem across its devices. The Gaming Hub on Smart TVs and the enhanced Mobile Gaming Hub for Galaxy devices aim to cater to a wide range of players, from casual gamers to enthusiasts. By integrating social features, cloud streaming, and a focus on accessibility, Samsung is solidifying its position in the competitive gaming market, offering a compelling alternative to traditional console gaming.
Sources
- I replaced my Steam Deck with a modern Game Boy, and it’s the perfect love letter to my inner ’90s kid |
Tom’s Guide, Tom’s Guide. - Samsung Brings the Party with New Partners and Social Games Coming Soon to Samsung Gaming Hub, Samsung Newsroom.
- Samsung Expands Mobile Cloud Gaming Platform to Europe, Unlocking New Opportunities for Players and Partners
– Samsung Global Newsroom, Samsung Newsroom.
