In 2025, celebrities like Bad Bunny, Giannis Antetokounmpo, and Patrick Mahomes are leading the way in smart investments, generating impressive returns on their net worth. They diversify across real estate, business ventures, and intellectual property, leveraging their personal brands to secure long-term financial success. These strategic investments are transforming them into entrepreneurs with diversified portfolios.
In 2025, more and more celebrities are embracing the world of investment, using their wealth and influence to generate substantial returns beyond their primary careers. From musicians and athletes to YouTubers and Hollywood A-listers, these individuals are leveraging their personal brands and capital to diversify their portfolios and create long-term financial success.
BrokerChooser, a leading forex broker expert, has analysed 200 of the world’s most high-profile celebrity investors to identify who is making the most astute moves and generating the biggest returns on their net worth.
Bad Bunny tops the list
Among the 200 celebrity investors, Puerto Rican rapper Bad Bunny stands out with a remarkable return on net worth of 204.65%. His investment portfolio, worth a staggering $60 million, spans luxury real estate, business ventures, intellectual property, and endorsement deals. With $26 million tied up in real estate alone, Bad Bunny demonstrates a keen eye for high-value property.
One of his most notable purchases includes a $8.3 million ranch-style home in Los Angeles, previously owned by Ariana Grande. This investment has propelled Bad Bunny’s net worth to new heights, generating an income of $88 million annually, more than double his net worth.
Giannis Antetokounmpo: The NBA star making smart investment moves
Coming in second is NBA superstar Giannis Antetokounmpo, who has achieved a strong 100.43% return on his net worth. With a net worth of $94 million, Giannis has invested a substantial $61.3 million, primarily in real estate and business ventures.
His most lucrative investments come from endorsement deals, including his highly successful Nike “Zoom Freak” shoe line, which generates $10 million annually. Antetokounmpo’s investments also extend into cryptocurrency, with an NFT of him recently selling for $187,000 worth of Ethereum (ETH).
Patrick Mahomes: A quarterback with a strategic investment portfolio
Kansas City Chiefs quarterback Patrick Mahomes follows closely behind, ranking third with a 96.44% return on his net worth. Mahomes’ $66 million investment portfolio spans endorsement deals, business ventures, and luxury real estate, with the majority of his assets tied to endorsements.
Notably, Mahomes owns an expansive estate in Belton, Missouri, complete with a football field and golf course. His strategic investments continue to pay off, with an estimated annual income of $86.8 million.
MrBeast and Stephen Curry: YouTubers and NBA icons drive business ventures
In fourth place is YouTube sensation MrBeast (Jimmy Donaldson), who has a return on net worth of 70.83%. With a net worth of $120 million, MrBeast has invested $102 million into a variety of business ventures, including his production company, Feastables, and Lunchly packaged foods. His success highlights the power of creator-led businesses, with a large portion of his income stemming from entrepreneurial ventures.
Rounding out the top five is NBA icon Stephen Curry, whose diverse investment portfolio brings in a 62.40% return on his $250 million net worth. Curry’s investments span business ventures, real estate, endorsements, and financial instruments, with a significant portion of his wealth generated through strategic partnerships and endorsements.
The rise of intellectual property investments
The entertainment industry’s top artists have also proven their savvy as investors, particularly in the area of intellectual property (IP). Drake, with a net worth of $400 million, sees an 18.75% return on net worth, thanks to his $150 million in IP assets.
Taylor Swift, with a net worth of $1.2 billion, achieves a 15.83% return, driven by her $400 million in intellectual property. Similarly, Beyoncé, with a net worth of $780 million, generates 12.82% returns, with $180 million of her portfolio in IP.
The most successful celebrity investors
| Rank | Name | Net Worth ($) | Estimated Annual Income ($) | Largest Investment Category | Return on net worth (%) |
| 1 | Bad Bunny | 43,000,000 | 88,000,000 | Luxury Property Investment | 204.65 |
| 2 | Giannis Antetokounmpo | 94,000,000 | 94,400,000 | Endorsement Deals | 100.43 |
| 3 | Patrick Mahomes | 90,000,000 | 86,800,000 | Endorsement Deals | 96.44 |
| 4 | MrBeast | 120,000,000 | 85,000,000 | Business Ventures | 70.83 |
| 5 | Stephen Curry | 250,000,000 | 156,000,000 | Business Ventures | Endorsement Deals | 62.40 |
| 6 | Travis Kelce | 90,000,000 | 52,000,000 | Business Ventures | Endorsement Deals | 57.78 |
| 7 | Neymar | 200,000,000 | 108,000,000 | Business Ventures | 54.00 |
| 8 | Kylian Mbappé | 180,000,000 | 90,000,000 | Endorsement Deals | 50.00 |
| 9 | Cristiano Ronaldo | 690,000,000 | 275,000,000 | Luxury Property Investment | 39.86 |
| 10 | Rory McIlroy | 250,000,000 | 87,900,000 | Business Ventures | 35.16 |
| 11 | Kevin Durant | 300,000,000 | 101,400,000 | Business Ventures | 33.80 |
| 12 | Lionel Messi | 620,000,000 | 135,000,000 | Luxury Property Investment | 21.77 |
| 13 | Drake | 400,000,000 | 75,000,000 | Intellectual Property Value | 18.75 |
| 14 | Taylor Swift | 1,200,000,000 | 190,000,000 | Intellectual Property Value | 15.83 |
| 15 | Beyoncé | 780,000,000 | 100,000,000 | Intellectual Property Value | 12.82 |
Celebrity investors are building long-term financial success
Adam Nasli, Head Analyst at BrokerChooser, explains the growing trend of celebrity investments: “Despite their substantial incomes, many celebrities are not letting their wealth sit idle. They’re actively diversifying into real estate, startups, business ventures, collectables, and other asset classes. They’re spreading risk across different investments, tapping into new revenue streams while also leveraging the influence of their personal brands to build long-term financial success.”
Adam further adds, “Celebrities are increasingly becoming entrepreneurs in their own right, using their platforms and capital to back innovative ventures that align with their values. This strategic diversification is paying off, with many achieving impressive returns on their net worth, generating incomes that rival or even surpass their existing fortunes.”
Celebrity investors leading the way in financial innovation
The investment strategies of high-profile celebrities reveal a clear trend of diversification and entrepreneurship, with many leveraging their fame and fortune to invest in lucrative areas such as real estate, business ventures, and intellectual property. As more stars make their way into the world of investing, their returns not only bolster their personal wealth but also serve as a blueprint for others looking to use their influence to secure financial independence.
This research is made available courtesy of BrokerChooser. For more detailed findings, visit BrokerChooser’s full report.
