Fanatics Betting and Gaming has struck a multi-year licensing deal with World Wrestling Entertainment (WWE) to develop an exclusive slate of WWE-branded online casino games for its Fanatics Casino platform. Set to debut at the end of July in Michigan, New Jersey, Pennsylvania and West Virginia, the release will dovetail with WWE’s SummerSlam event in East Rutherford, New Jersey on August 2–3.
Key Takeaways
- Exclusive multi-year agreement to produce WWE-themed casino games on Fanatics Casino.
- Five titles in partnership with Fanatics Game Studios, Boom Entertainment and Games Global.
- Launch planned for late July in Michigan, New Jersey, Pennsylvania and West Virginia.
- WWE-branded platform “takeover” with special sign-up offers and spin-to-win promotions timed to SummerSlam.
Exclusive Multi-Year Licensing Agreement
Under the new partnership, Fanatics Betting and Gaming has secured exclusive rights to create and distribute online casino games featuring WWE intellectual property. This multi-year licensing deal expands an existing collaboration that already encompasses e-commerce, merchandise and digital content.
WWE-Themed Game Lineup
Fans can expect five original titles when the rollout begins:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom Entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
Launch Timeline And Geographical Availability
The WWE-branded games will launch prior to July’s end on Fanatics Casino’s iOS, Android and web platforms. Initial availability is limited to:
- Michigan
- New Jersey
- Pennsylvania
- West Virginia
This regional rollout aligns with licensing regulations and ensures readiness for the high-profile SummerSlam weekend at MetLife Stadium.
SummerSlam Promotion And Platform Updates
To celebrate SummerSlam, Fanatics Casino will undergo a WWE-branded “takeover,” featuring:
- Exclusive new-player sign-up bonuses
- A WWE-themed Spin-to-Win game boost
- Special in-app graphics and animations reminiscent of WWE’s live event production
These promotional elements aim to drive engagement ahead of the August 2–3 event in East Rutherford.
Looking Ahead
Following the initial launch, Fanatics Betting and Gaming may explore additional states and new game releases. With WWE’s global reach and Fanatics’ growing casino portfolio, the partnership is poised to further blur the lines between sports entertainment and interactive gaming.
Sources
- Fanatics Betting and Gaming partners with WWE for branded online casino games, Gaming America.
- WWE is getting into the online casino gaming business with Fanatics, Cageside Seats.
- WWE® & Fanatics Betting and Gaming to Produce WWE-Themed, GlobeNewswire.
